MOTION
IS REALITY
Joël B-Leblanc
WATCH
SHOWREEL
1 Slot Open
1 Slot Open
Motion & VFX — Since 2008
Motion & VFX — Since 2008
[02]
Philosophy
A picture says a thousand words.
Motion makes you feel a million.
If you believe we think alike, I would love to connect and see what we can accomplish together.
Joël B-Leblanc
Motion & VFX Specialist
If you believe we think alike, I would love to connect and see what we can accomplish together.
Joël B-Leblanc
Motion & VFX Specialist
If you believe we think alike, I would love to connect and see what we can accomplish together.
Joël B-Leblanc
Motion & VFX Specialist
Fine art and photography captivated me early, but never completely. I've built my career on a single pursuit: preserving the purity of an image in every frame.
Fine art and photography captivated me early, but never completely. I've built my career on a single pursuit: preserving the purity of an image in every frame.
I left college to chase one question; why does motion move us? Understanding the answer taught me how to recreate the feeling.
A decade alongside agencies, brands, and fellow artists taught me that motion always tells a story. That story is the foundation of all great work.
Simple in principle, but never easy.
[03]
Services
My Bread & Butter
The tools will keep changing — new software, new techniques, new ways to generate a frame. What doesn't change is the pursuit behind them: motion that earns the feeling it creates, and never settles for less.
[01]
Motion & Animation
I turn concepts into movement: animated identities, title sequences, brand films; crafting motion that carries a story, frame by frame.
Tools
[01]
Motion & Animation
I turn concepts into movement: animated identities, title sequences, brand films; crafting motion that carries a story, frame by frame.
Tools
[02]
VFX & Compositing
I blend computer or AI generated elements into live footage until the seams disappear. The best visual effects are the ones you never notice, and that invisibility is the standard I hold every frame to.
Tools
[02]
VFX & Compositing
I blend computer or AI generated elements into live footage until the seams disappear. The best visual effects are the ones you never notice, and that invisibility is the standard I hold every frame to.
Tools
[03]
Artificial Intelligence
Slop is not an option. I bring generated assets under real direction: fine-tuning, art-directing, and compositing them frame by frame until they meet the same standard as anything shot or built by hand. The tool moves fast; the taste is what makes it usable.
Tools
[03]
Artificial Intelligence
Slop is not an option. I bring generated assets under real direction: fine-tuning, art-directing, and compositing them frame by frame until they meet the same standard as anything shot or built by hand. The tool moves fast; the taste is what makes it usable.
Tools
[04]
Pre-Production
Great work is won before a single frame is rendered. I partner with agencies and studios in pre-production; discovery, creative strategy, and styleframes turning a brief into a clear, defensible direction.
Tools
[04]
Pre-Production
Great work is won before a single frame is rendered. I partner with agencies and studios in pre-production; discovery, creative strategy, and styleframes turning a brief into a clear, defensible direction.
Tools
[05]
Art Direction
Art direction is where everything answers to a single vision. I lead projects for agencies and studios from idea to final frame shaping the concept, look, pacing, and story, then holding every decision to it.
Tools
[05]
Art Direction
Art direction is where everything answers to a single vision. I lead projects for agencies and studios from idea to final frame shaping the concept, look, pacing, and story, then holding every decision to it.
Tools
[04]
Process
Following your agency workflow to honor your client's goals.
I've refined my approach over hundreds of projects. Every step is designed to minimize friction and maximize impact. From first call to final delivery, you'll know exactly where we are and where we're going.
Fixed Pricing
Avoid surprises and compromized margins.
Sprint Timelines
Faster turnaround with well defined start and end dates.
01
Client Alignment
Every project begins with direct, high-signal communication. I dock directly with your client to gather core assets, map out the landscape, and define your client’s specific business goals.
02
Internal Alignment
This is where we architect the creative roadmap. Before diving into production, I break down the script, we lock in the narrative vision, and solidify the technical approach. Front-loading this strategy ensures that my creative execution is entirely synchronized with the team.
03
Styleframes
I design static, high-fidelity look-development frames that showcase exactly what the final render will look like. This completely eliminates guesswork, providing a crystal-clear preview of the visual direction, lighting, composition, and texture before entering the timeline.
04
The Draft
A functional, mid-stage motion pass designed to lock down pacing and choreography. This is an imperfect but crucial checkpoint to ensure we are moving in the exact same direction. Catching structural changes here eliminates the risk of late-stage delays and revision purgatory.
05
Final Delivery
The uncompromised end product. I master and deliver the highest-fidelity video files formatted precisely for your distribution specs, complete with full audio mixing and mastering. You get a polished asset ready for immediate deployment.
01
Client Alignment
Every project begins with direct, high-signal communication. I dock directly with your client to gather core assets, map out the landscape, and define your client’s specific business goals.
02
Internal Alignment
This is where we architect the creative roadmap. Before diving into production, I break down the script, we lock in the narrative vision, and solidify the technical approach. Front-loading this strategy ensures that my creative execution is entirely synchronized with the team.
03
Styleframes
I design static, high-fidelity look-development frames that showcase exactly what the final render will look like. This completely eliminates guesswork, providing a crystal-clear preview of the visual direction, lighting, composition, and texture before entering the timeline.
04
The Draft
A functional, mid-stage motion pass designed to lock down pacing and choreography. This is an imperfect but crucial checkpoint to ensure we are moving in the exact same direction. Catching structural changes here eliminates the risk of late-stage delays and revision purgatory.
05
Final Delivery
The uncompromised end product. I master and deliver the highest-fidelity video files formatted precisely for your distribution specs, complete with full audio mixing and mastering. You get a polished asset ready for immediate deployment.
[05]
Logs
Weekly content sharing my journey.
New techniques, tools worth knowing, the odd industry shift, and the occasional tutorial; alongside the honest parts of the process most reels leave out.
[05]
Logs
Weekly content sharing my journey.
New techniques, tools worth knowing, the odd industry shift, and the occasional tutorial; alongside the honest parts of the process most reels leave out.
[05]
Logs
Weekly content sharing my journey.
New techniques, tools worth knowing, the odd industry shift, and the occasional tutorial; alongside the honest parts of the process most reels leave out.